2020-2021 Undergraduate Academic Catalog 
    May 08, 2021  
2020-2021 Undergraduate Academic Catalog

MKT 301 - Principles of Marketing

3 credits
Prerequisite(s): ENG 122  and second-semester sophomore standing
A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Offered every semester.