[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog 
    Jul 30, 2021  
[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 563 - E-Marketing

3 credit hours
Prerequisites: MBA 565 .
This course covers the basics of how to integrate Internet tools into a company's marketing strategy. The purpose of the course is to provide detailed information regarding the design and implementation of Internet-based marketing activities to create, enhance, sustain, and leverage customer relations by increasing customer value. In addition, performance metrics measuring these activities are covered in detail.