[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog 
    
    Nov 29, 2020  
[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.A.


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The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.

This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.

Common Body of Knowledge (27-30 credit hours)


LINK (General Education) (53 credit hours)


Major Requirements


Note:


* The internship may be three to 12 credits, depending on the student's and employer's needs, although only three credits are required. In order to apply, the student must have a minimum of a 2.5 GPA. If a student does not qualify for the internship by holding the minimum 2.5 GPA, two options are available:

Option 1: The student may retake courses or take other elective courses to reach the 2.5 requirement, and then apply to intern;

Option 2: Student must complete a three-credit 300-400-level business class under the rubric of ACC, IHT, COM, CMM, MGT, MKT, SPB, or POL 325 - Public Administration  or Calculus (MAT 231 ), which is required by many graduate programs.

Electives (0-9 credit hours)


Total Credits: 122


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