2018-2019 UNDERGRADUATE ACADEMIC CATALOG 
    
    Jun 20, 2019  
2018-2019 UNDERGRADUATE ACADEMIC CATALOG

MKT 497 - Data Driven Strategic Marketing

3 credits
Prerequisite(s): MKT 301 - Principles of Marketing  
The course integrates all key marketing principles and concepts within a framework that provides the metrics and tools to assess their effectiveness.  A comprehensive set of metrics to assess product decisions, pricing, promotion, distribution, and online marketing is covered in a hands-on fashion that trains students to both design and evaluate marketing strategies based on data, and relevant criteria. It is an applied, quantitative, data driven approach to marketing strategies that reflects the cutting edge practices in the field.