[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Mar 30, 2020  
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

SPB 360 - Sport Marketing and Promotion

3 credits
Prerequisite(s): SPB 295 , MKT 301 , junior standing. Other Donald R. Tapia School of Business majors may take with junior standing and MKT 301 .
This class builds on the general principles of marketing by discussing the unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sports activities. Topics focus on the spectator as the product consumer and will include consumer analysis, market segmentation, product licensing and positioning, pricing, promotion, distribution, and sponsorship as they apply to sport.