[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Sep 16, 2019  
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 498 - Marketing Policies and Strategies

3 credits
Prerequisite(s): MKT 301  and nine additional marketing credits
The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semester.