2018-2019 UNDERGRADUATE ACADEMIC CATALOG 
    
    Jun 20, 2019  
2018-2019 UNDERGRADUATE ACADEMIC CATALOG

MKT 498 - Marketing Policies and Strategies

3 credits
Prerequisite(s): MKT 301  and nine additional marketing credits
The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semester.