[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog 
    
    Feb 25, 2021  
[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 406 - Crisis Communication

3 credits
Prerequisite(s): CMM 101  and CMM 201  or CMM 324 
This course provides students with a clear and comprehensive picture of crisis communication in a wide variety of corporate settings. It examines how organizations have successfully or unsuccessfully dealt with crises through mass media and what does and does not work.