[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog 
    
    Mar 04, 2021  
[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 403 - Media Management

3 credits
Prerequisite(s): CMM 101 , CMM 201 , and CMM 303
This course combines mass communication theory and practical application. It addresses mass media from a historical, social, cultural, legal, economic, and business perspective. It examines electronic, print, and broadcast platforms and discusses media management best practices, including the unique challenges media managers face and how to overcome or mitigate their negative impact. Offered spring semester.