[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog 
    
    Feb 25, 2021  
[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 324 - Public Relations

3 credits
Prerequisite(s): CMM 101 
This is a comprehensive overview of public relations management strategies and practices from the point of view of domestic and global markets and multiculturalism. It includes the study of public relation models, theories, historical trends, management processes, and practices, as well as the emerging trends in public relations and mass communication, including the evolving role of public relations management practitioners. Offered spring semester.